![]() ![]() ![]() Sure they drink Coke – but not because they want to teach the world to sing in perfect harmony, but because, you know, it tastes good. I think most people think advertising might work on other people, other people being, by definition, a bit thick – but to suggest it might work on them is close to the biggest insult you can offer them. I think a large part of the problem people might have with this book is the same problem a lot of people have with advertising. This book is disturbing – and not just a little disturbing, I’ve been thinking of ways to do without Facebook and Google – that level of disturbing. Like I said, this book is very long and in three parts – and at the end of the first part I was getting ready to clap and thought, hang on, there seems to be an awful lot of this left. Sometimes, when you are at a symphony concert, the first movement will end with ‘da – da – da – daaaaaa’ and some people in the audience will clap, something that annoys all of those who know you are only meant to clap right at the end of the piece. I was talking to a friend at work about this book and we agreed it was both very good and very long, perhaps even too long. ![]()
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